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Our process

Our design process
rocks, see why.

We enable you to take more chances with less risk. Information is power, and power is, well…. Awesome.

 

The SmashBrand Design Process
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Our Process

Our process mimics how successful national brands launch new products, services or customer experiences. Data driven informed design is the key to their success.

Many design firms’ outdated process looks something like this:
01
02

THE LEARNING PHASE

Every project starts here to get at what matters.

Consumer Research

Depending on the project, we research your market or survey groups of your target consumers. Consumer research is tailored for every project to get at what really matters to your target consumers. Design briefs are written to allow the design team to create concepts that will resonate with your target audience.

Competitor Research

The competitive landscape is mapped so we can see how your brand stacks up. We identify where competition is weak or missing. This learning and insight exposes market opportunities that are not addressed by any current products and can reveal huge opportunities.

03

THE DESIGN PHASE

Where your brand and packaging come to life.

Ahh, the fun part

Where we start bringing your ideas to life. With the learning phase complete and highly instructive, we can create intelligent designs that not only look great but are effective sales and marketing mediums. This is the creative difference and commercial edge that will allow you to meet your most challenging business objectives.

In the design phase, we bring to life and articulate the true quality and value of your product, creating the look, the attitude, and the positioning that's needed to unlock the real, untapped opportunities.

THE REVIEW PHASE

Here we test your chosen packaging design.

project success

Intelligent Design = Marketplace Success

Let's work together.

Tell us a little about your project, and we'll be in touch right away.

Your Details

Don't worry, this is for our eyes only, but we want to be able to reach out to you and chat.

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Your Project

It's okay if you are unsure, but this helps us determine if we are a good fit. Our fixed price proposals are based on the estimated number of hours for us to complete a project, so understanding your constraints allows us to propose a win-win scenario.

What type of Project are you enquiring about?

What is your budget? $40 - 80k

What is your timeline 4 - 10 Weeks +

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