Tips on choosing a Great Marketing / Design Firm

It is essential that business owners realize how crucial it is to plan and execute their marketing initiatives effectively. It can be the difference between strong, steady annual growth, and a stagnant business.

This means understanding why people buy their products, who buys them, what problems purchasing those products solve, and what solving those problems enables the purchaser to do. Finally, understanding how customers will place a value on the ownership of the product, as well as understanding the negative(s) of not buying them, is essential.

In line with this, it is also very important to know the decision making process and also who their competitors are. This will impact the overall marketing strategy, as well as pricing.

If you are not an experienced marketing professional, or do not have the time to do everything yourself, you should look to investing in a marketing firm to bridge the gab between knee jerk marketing, solid planning, and track-able execution. Years ago as a young entrepreneur I found myself in this same situation, out of time, unorganized planning, and hit or miss execution. This was all related to me trying to do everything in the company myself. It was not until I began outsourcing services to complement my own that I truly began to see strong company growth take form. Over the last ten years I built a small list of important criteria that I would look for when choosing marketing or design partners. You should consider these before deciding on someone to help you generate additional business;

• Experience -

  Do they have relevant experience in my type of business - Do they have satisfied customers?

• Understanding -

  Do they understand what my issues and problems are - More importantly, do they understand my target market?

• Methodology -

  Do they just re-outsource my work to another firm, copy-write, or designer - Or are they an in house, unified team of professionals working as one on my projects?

• Strategy -

  Do they follow and implement proven processes - Have they been successful with similar companies to my own?

• Measurement -

  Do they have the ability to track results - Can I see exactly what I am getting for my money?

• Budget -

  Do they work only a flat or fixed fee - Or can they work around my budget to accomplish the project?

• Credibility -

  Do they sound believable - Can I see similar work examples that relate to my demographic?

• Integrity -

  How honest are they with me - Are my customer contacts, plans, and aspirations safe?

And finally............

• Passion -

  Do they have a passion to succeed in their own business, which will reflect on what they do for my Business?

Any engagement you make with an outside firm should be based on trust and partnership. While all businesses should operate to make a profit, there also needs to be a guiding principle of morality and customer service.

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Clients talk SMASH

• Bigger & Badder!

  "the latest re-launch of the AX website exhibits the height of creativity and professionalism of the SmashTeam. You guys have done an excellent job of managing the entire creative process "

  - Athletic Xtreme

• SmashBrand ROCKS!

  "They have been great to work with. Quick to respond and patient...they've gone above and beyond the call to help us get our new distribution package launched. The new logo and website look amazing and the rich content music player totally kicks major ass!"

  - Red Friday

• Industry Pros

  "I have used many designers and design firms over the years - but never have I seen such brilliance & professionalism in a large scale brand launch with so much being asked of them."

  - ThermoLife

• Holy sh@t!

  "these guys are unreal . . the creativity they have is truly unmatched. Smash brings it everytime and continues to blow my mind. I will never use anyone else!"

  - Ergogenics

• Expect only the Best

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  - Walker Hall

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SmashBrand LLC.  /  PO Box 402, Eden, UT 84310  /  T (888) 819-5639  /  @smashbrand.com