Email Marketing
4 Killer Giveaway Ideas to Grab Users Attention
Ever wonder what to give a user to get them to give you their all important email address? We have compiled a short list of some of the best giveaway ideas that are working now!
In order to get people to share their e-mail addresses, you have to give them something of value. Most people understand e-mail marketing and know you will use their e-mail to try to make a sale, but they will opt in despite their reluctance when you offer a compelling gift. If your gift delivers on your promise, many who sign up will stay subscribed to your e-mail list long enough to hear your pitch.
You should target your ideal customer when designing your e-mail marketing plan and choosing your opt in gift. You may be tempted to offer something that appeals to a broad range of people, but you should focus on attracting those people most likely to purchase your products. An all-purpose, low calorie cookbook might appeal to people of all shapes and sizes, but a low calorie cookbook that promises recipes which build muscle and endurance can help you build an e-mail list of customers who will be interested in purchasing your hard core fitness product.
The following are four common e-mail list giveaways to consider when brainstorming your e-mail marketing strategy.
Knowledge -
Provide a report that gives the customer valuable information. Think of the issues your potential customer faces:
- What common questions can you answer?
- Do you know a shortcut that saves time in your niche?
- Could you make a list of important contacts and resources?
A word of caution here - beware of making your "free report" a blatant sales pitch. If you provide something of value, most people will forgive your mentioning your product in the report. However, if your report promotes your product without providing readers with useful information, people who opt in will feel misled by your offer and will not be inclined to stay subscribed to your e-mail list.
Audio -
Record yourself reading your report and make the mp3 download available as another option to attract e-mail list subscribers. If your business involves music or public speaking, audio files are a logical format for your e-mail marketing giveaways.
Video -
Video is now one of the most popular media formats around. You can use video to show customers who you are and how you can help solve their problems. Again, you want to strike a balance between giving customers valuable information and promoting products you hope to sell. People will understand and expect you to sell as long as you do not overdo. Remember, you are using the video to get e-mail addresses and establish goodwill with potential customers. Your follow up e-mails will do your selling.
Software / Apps -
Some companies have great successes with software downloads. Computer or mobile media apps that customers can download for their own use seem irresistible. In the weight loss niche, you might offer an app to track weight loss over time or one that calculates body fat percentage when the user inputs their vital statistics. Creating a compelling and branded app can keep the customer thinking about you in a flooded market.
Your opt in gift can be as simple as a list of insider tips, but the better the gift the bigger the response you can expect. At SmashBrand our team of writers, designers, and software developers create powerful opt in gifts your potential users / customers will want, leaving them eager for more of your products. Your e-mail marketing strategy depends on the gift you offer.
Giving away something of value up front will help you collect e-mail addresses you need to build your list while gaining the good opinion of your potential customers.
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