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Choosing a Color for Your Brand
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by Kevin Smith
May 9, 2017

Choosing a Color for Your Brand

Your brand is what gives life and identity to your product. Knowing what you want people to think when they see it is key to […]

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Making Your Brand Human Again
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by Kevin Smith
January 30, 2017

Making Your Brand Human Again

Your brand’s culture is what makes it unique, but is it human enough? Can making it more human bring more appeal? We look into the […]

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5 Packaging Themes That Might Elevate Your Brand
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by Kevin Smith
September 14, 2016

5 Packaging Themes That Might Elevate Your Brand

Don’t let your brand’s complexion get dull – rejuvenate it with the alpha hydroxy acid of fresh package design!

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Give Your Brand a Refresh By Insulting the Public?
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by Kevin Smith
March 1, 2016

Give Your Brand a Refresh By Insulting the Public?

Have you caused an uproar with your scandalous marketing? If so, will aggressively defending it yield dividends? Sometimes your business just needs a brand reset […]

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5 Ways Your Packaging Gives Your Brand a Bad Name
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by Kevin Smith
February 3, 2016

5 Ways Your Packaging Gives Your Brand a Bad Name

You’ve worked hard to make your brand relevant – don’t let your packaging repeatedly slap your efforts in the face. Your brand is everything. It […]

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Hillary’s Campaign Logo: Design Fail?
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by Kevin Smith
June 17, 2015

Hillary’s Campaign Logo: Design Fail?

As if running for president on a first-name basis weren’t controversial enough, now Hillary is generating a ruckus over her campaign logo. Oh, Hillary. Between […]

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5 Branding Tips for Newbies
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by Kevin Smith
April 6, 2015

5 Branding Tips for Newbies

Ready to jump into the branding deep end without your water wings? These five tips can help you get started. It’s the age of the […]

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When you know it’s time to rebrand.
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by Kevin Smith
February 27, 2015

When you know it’s time to rebrand.

When brands start gasping for their final breaths, one has to wonder what went wrong. Here are some warning signs that it’s time to retire […]

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Bottled Water and Brand Identity
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by Kevin Smith
January 15, 2015

Bottled Water and Brand Identity

Water bottles are here to stay, and so is bottle design. What are some considerations when coming up with a design consumers will appreciate? The […]

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Why Baby Steps Toward Rebranding Might Be Better
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by Kevin Smith
October 10, 2014

Why Baby Steps Toward Rebranding Might Be Better

Baby steps are generally recommended prior to engaging in any activity that could be easily fatal, and yet when it comes to rebranding, there are […]

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